Page 3 - 2018 On the Move Issue 3
P. 3

VOLUME 15 ISSUE 3












                                             in this issue:

      ON THE COVER:
      The 36th Annual    P. 14
      Atlanta In Pictures                    14    This Year’s Atlanta International  34   Do You Have A Goal?
                                                   Auto Show Welcomed Thousands

                                                                                          “Let’s Talk Production”

      Special Issue:                               at the GWCC                            By Kemp Evans
      Strategies & Techniques P. 24          16    For Many Brands Regional Shows         M5 Management Services, Inc.
      Automotive Advertising

                                                                                          Your Own Gross Profit
                                                   are Big Deals Emphasis More on   36    Stop Getting in the Way of
                                                   Buyers, Less on Media Coverage
                                                   By Amy Wilson                          By Sean Browning
      2     Mission Statement                                                             American Financial &
            Board of Directors               18    GAAMA Journalists Named                Automotive Services, Inc.
            Turn Over A New Leaf                   Best Vehicles in Atlanta
                                                   International Auto Show          38    The Virtual Academy For
      4     Drive On                               Christopher Lawrence                   Automotive Professionals Programs
            Shayne Wilson, President               GAAMA
      5     Advertiser’s Guide               20    The Top 10 List of Provisions    40
                                                   Included in the 2017 Tax Reform
      6     Wholesale Prices Up Second             By Tara Thomas
            Consecutive Month in May               Dixon Hughes Goodman LLP
            By Jonathan Smoke
            Cox Automotive                   22    Fast Revenue on Your Serice Drive,
                                                   Sustained Results
      8     Best Practices                                                          44    Academy Schedule
            Merchandising New Cars:          30    Special Community Service Edition                                 TV AD
            Is It Worth It?                        MAADA Charity Partners Update
            Cox Automotive
                                                                                                                     RADIO
      10    Supreme Court Ends the Uncertain
            Treatment of Service Advisors      24 SPECIAL SECTION:
            Under Federal Overtime Laws
            By Chelsea M. Deppert
            and Steven Ferenczy                       Automotive Advertising Strategies and Techniques
            Fisher & Phillips LLP                      25  Automotive Advertising Driving Your Business Forward (TV ADs)  BILLBOARD
                                                       26  Friend? Followers? Influencers? (Radio Ads)
      12    Brands Need to Join the 21st                  By Bob Jackson | Entercom Atlanta
            Century and Tap Into Radio A               27  Strategic Outdoor Billboard Advertising for Dealerships (Billboards)
            dvertising
            By Adweek                                  28  Reach & Influence Auto Shoppers Throughout their Journey (Digital)  Digital
                                                          By Lynda Arey | Cox Media Group                            Ad
                                                       28  Consider Print as an Invitation for Foot Traffic in Your Dealership (Print Ads)
                                                          By Lynda Arey | Cox Media Group                            Print
                                                                                                                      Ad
      ON THE MOVE STAFF:


      Randy Nelson, Editor-in-Chief          CONTRIBUTING WRITERS:
      rnelson@maada.com                      Lynda Arey, Sean Browning,             On The Move is published four times annually by the Metro
                                             Chelsea M. Deppert, Kemp Evans,        Atlanta Automobile Dealers Association. Any reproduction in
      Dawn Palzewicz, Art Director           Steven Ferenczy, Bob Jackson,          whole or in part of the contents of this publication is prohib-
      dpalz@icloud.com                       Christopher Lawrence, Jonathan Smoke,   ited without prior consent of the Metro Atlanta Automobile
                                             Sadé Tidwell, Tara Thomas, and         Dealers Association. The appearance of advertisers does not
      CONTACT:                               Amy Wilson                             constitute an endorsement of the products or services by the
                                                                                    Metro Atlanta Automobile Dealers Association. This publica-
                                                                                    tion is distributed with the understanding that the publisher
                MAADA                        PHOTOGRAPHY:                           and distributor are not rendering legal, accounting or other
                440 Interstate North Parkway  Larry Hawkins and JW Southwick        professional services and/or advice and assume no liability
                Atlanta, GA 30339                                                   whatsoever in connection with the use of this publication. If
                                                                                    legal, accounting or other professional advice or assistance
                                                                                    is required, the services of a competent professional should
      770-916-1741                                                                  be retained.
      www.maada.com
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