Page 6 - 2018 On the Move Issue 3
P. 6

Welcome to our Summer Edition of ON THE MOVE magazine!

                             2018 ATLANTA INTERNATIONAL AUTO SHOW          Comcast Spotlight has been a great Media Sponsor of
                                                                           the show for many years.  This year was no exception
                             This year’s Auto Show was once again a big success,   with hundreds of promotional spots running on such
                             attracting large crowds to see what’s new and exciting   networks as ESPN, Fox News, CNN, TNT, AMC, The USA
                             in our industry.  Much of this success must be credited   Network, Spike, Speed and more.  They also brought in
                             to the exceptional support that  we received from   Scooby-Doo to entertain the large weekend crowds.
                             Atlanta’s media.                              Digital billboards  were also a big part of this  year’s
                                                                           media campaign  with ClearChannel Outdoor really
                             We thank  Art Rogers,  WSB-TV’s Director of   stepping up to the plate  with more  Auto Show
                             Programming, for once again broadcasting the station’s   exposure than ever before.  Their campaign took place
                             30 minute “Atlanta Auto Show Preview,” which aired on   from February 18 – March 24, running hundreds of
                             the Saturday afternoon prior to the opening, then re-  thousands of spots on digital bulletins throughout the
                             aired on Saturday and Sunday during the event.  Both   Metro Atlanta area.  Great job!
                             preview shows were produced and written by Nelson
                             Hicks, who is also known for “Nelson’s News” on www.  There  was also great representation onsite by local
                                                      radio  affiliates.  WCNN-AM  (680  The  Fan),  WKHX-FM
                                                                           (KICKS 101.5), WSB-AM, WVEE-FM (V-103), and WZGC-
                             Thanks  to WAGA-TV, WGCL-TV, WSB-TV  and WXIA-  FM (92.9 The Game) were all represented by remotes
                             TV there was plenty of excitement taking place in the   and/or live broadcasts during the five-day show.
                             show’s lobby throughout the five day run.  All stations
                             displayed  their  weather  vehicles,  with  company   When  you’re  working on  your advertising budget
                             representatives  available  to answer  questions  from   please remember to support these companies who
                             interested attendees.  Many of these attendees also had   are going over and above to support you.
                             the opportunity to meet news anchors, meteorologists
                             and reporters from the four stations, who took time out   The dates for the next Atlanta International Auto Show
                             to pose for photos and sign autographs.       are  March  20-24,  2019 in Building C of the Georgia
                                                                           World Congress Center on Northside Drive.

                                                                                                  Thank You
                                                                                                 AUTO SHOW

                                                                                               Media Partners

                       ACADEMY UPDATES

                       Finally,  we believe that our commitment to continual improvement of our training
                       programs and constant research to make the training programs both convenient and   By Shayne Wilson
                       effective for our dealers to develop their associates is a primary distinction that makes
                        us one of the most progressive dealer associations in the nation.  If you haven’t visited   MAADA President
                        our training facility recently, please stop by and check out our state-of-the-art training
                         facility, meet our trainers, and review the new and exciting programs we have to offer
                          your dealership.  For your tour, contact us at 770-916-1741.
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