Randy Nelson

Director of Education

Randy’s automotive career began in 1980 and includes positions as salesperson, F & I manager, Sales Manager, Corporate Training Director and Management Consultant. As the founding instructor for the Academy, Randy has orchestrated its growth from local training classes to the nationally acclaimed training institution it is today. From its humble beginnings, the Academy now employs 4 full-time instructors, has its own state of the art training center and provides training for 18 other state and metro auto dealer associations.


Larry Hawkins

Associate Director of Education

Larry began his automotive career in 1981 at Key Buick in Jacksonville, Florida.  A specialist in management and consulting, Larry joined MAADA in early 1998 as Associate Director of Education.  He is responsible for scheduling and marketing the sales and management workshops as well as running our salesperson recruitment and placement services. He has placed hundreds of individuals in lucrative sales positions throughout the 18 county areas.  Contact Larry for questions about our workshop scheduling or in-dealership training.


Gary Long

Director of Consulting Services

Gary started his automotive career in 1982 as sales professional. He has since advanced in the local industry as Business Manager/F&I Manager, Used Car Manager, New Car Manager, General Sales Manager, General Manager and Dealer. There’s no question about it, Gary has a wealth of experience in automotive dealership management and is now happy that he can share this with Academy students.


Matthew Beard

Director of Fixed Operations

Matthew’s professional career began in 1991 at the age of 17, when he formed his own company restoring vintage vehicles. He received a B.B.A. in Business Management from Kennesaw State University in 1998. That’s where he caught the “teaching bug” while working on a class service learning project. This required him to teach a class of third grade students. After college, Beard worked as a collision repair technician at Classic Paint and Body in Marietta. He followed this with automotive instructor assignments at Cherokee High School in Canton and at North Metro Technical College in Acworth. He is a dual ASE Master Certified Technician (Collision Repair Technology & Automotive Service Technology, and has an ICAR 3000 certification.