Page 6 - Fall 2024
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Welcome to Our Fall Edition of ON THE MOVE Magazine!
By Shayne Wilson
MAADA President
The Time is Now...
Dealers, GMs, Dealer Ad Group Reps, we are now approximately 5 months away from the
43rd Annual Atlanta International Auto Show, which will be March 20-23, 2025, at the
Georgia World Congress Center.
The Time is now to speak to your manufacturer about their presence at the 2025 Show. The Metro At-
lanta Automobile Dealers Association and its board are again working hard to make the 2025 edition
of the show as successful and exciting for the dealers and the public as possible. The Atlanta show
did not miss a single show when other shows took years off for the pandemic, the chip shortage, or
the inventory shortage, because we know how important the annual spring show is to your marketing
efforts, whether you realize it or not.
The show brings in 10s of thousands of people who buy tickets and parking to come and spend hours
shopping and comparing what you are trying to sell.
We have to realize that a lot of times participation in the show is determined by your Ad Group. Guys,
it’s the Ad Group, what do you think they are trying to convince you to do, “Buy Ads” where they get
a big commission or spend a chunk of your budget on the show where they don’t get the commis-
sion. The huge ad campaign around the show generates a ton of grassroot marketing that helps you
throughout the year. Show attendees posting and sharing on their social media channels, media influ-
encers spending days at the show getting content to use throughout the year, the direct sales gener-
ated as a product of the show, and enormous list of interested people for you to prospect throughout
the year.
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Last year we had a group of prominent dealers from Ford, Lincoln, and Stellantis that paid for, staffed,
and provided product for their display in the show. We had a great response from the dealers and
have plans to do it again this year, should their manufacturers not get in the 2025 show.
Continue on page 8.
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