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invest in digital systems that allow for more hybrid or remote work. Those who aren’t able to adapt
their work model may fall behind in the race for talent.

Diesel Technician Shortages for Commercial Truck Dealers

In addition to the overarching talent shifts and new workplace models across dealerships, one topic
that many of today’s commercial trucking groups can agree on is the astounding shortage of qualified
technicians.

The Next Generation of Talent
Over the next decade, the U.S. Bureau of Labor Statistics projects there will be more than 24,000
openings for diesel service technicians and mechanics each year. Many of these openings are
caused by retiring workers and workers who transfer to different occupations. Dealership groups are
increasing efforts to attract talent to their shops, including teaming up with local technical colleges,
creating mentorship programs, and offering robust compensation packages. The American Trucking
Association has even launched a mobile app to engage middle and high school students with virtual
truck diagnosis and repair. 4

Attracting technicians is one part of the story, but retaining them is the other. According to a survey
from Automotive Service Excellence, approximately 42% of new diesel technicians leave the field
5
within their first two years. Figuring out ways to retain these highly skilled positions will also need to
be a focal point to help maintain a successful fixed-operations shop.

Electric Truck Repair Considerations
A new twist in the playing field over the last few years is incorporating training and competencies
for technicians to service not only diesel trucks, but also have the skills to work on electric trucks. As
the trucking industry continues to adapt to certain laws and regulations that increase the number
of electric trucks on the roads, the mechanics will likely need to be just as skilled with working on
computers as they are with a wrench.

Commercial truck dealers looking toward the future
should consider keeping talent as a top priority, and
integrate training programs and leadership opportunities
to retain technicians and keep them agile with changing
technologies.

One caveat to consider as dealers integrate more
technologies is the cybersecurity and data privacy concerns,
26 similar to what dealers are considering as they invest in AI.

Artificial Intelligence Risks & Impacts on
Dealerships

As dealerships accelerate toward the future, we’ve seen
trends in consolidation and talent, but we’re also seeing a
new way to use data both to potentially help in the areas

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