Page 30 - Summer 2024
P. 30
Paul Dosescu
National Training Consultant
Automotive Training Academy
Assurant
If a picture is worth a thousand words, can taking 90 second to make
video be worth a few thousand dollars? Automotive service centers have
harnessed the transparency and selling power of media for some time
now. Does your store provide pictures and videos to service customers
30 during each visit? There is a good chance that you’re already paying for
the ability to do this, so why not do it? Perhaps your numbers are already
rock solid, or your managers, advisors, or technicians have resistance to a
new process. If so, this is for them. Here are three reasons your dealership
should be sending service customers a video every time they come in for
service.
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